Inspired from the ice cream parlour concept Çuval’s S//S2012 Collection takes its name from a currently active ice cream shop based in Philadelphia. The colors of the fabrics are projecting the different flavored scoop of ice creams where the vegetable tanned leather is treated as an icecream cone for Summer 2012.

-- “Scoop is an informal term used in journalism.The word connotes originality, importance, surprise or excitement, secrecy and exclusivity.”

-- “What’s the scoop?” is an expression used for “What’s new?” “What’s up?” “What’s the story?”

This collection represents the latest news from the city Istanbul where  the whole city would be talking about these bags in the summer of 2012.   As we still consider our hometown a “ville”, we named each model as characters from our sweet story in Istanbul.